Vodafone took advertising to new heights, using their own employees as guinea pigs in a very public demonstration of their new wireless mobile office rangeTo ensure maximum exposure for the Spanish launch, theWaskman agency set up dedicated Vodafone offices in Madrid and Bilboa... 10 meters in the air, where everyone could see them!
The purpose-built glass 'office' spaces were constructed above billboards promoting the new range and for three weeks the Vodafone teams could be seen hard at work in an entirely wireless environment.
The campaign was also taken online as employees documented their experiences through a website - containing stories about the benefits of not being tied down to a single space - as well as a blog. Vodafone employees even took to the streets in modified golf carts equipped with mini offices to further demonstrate the total mobility of their new range.Main Website
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