Master concepts
Retailer press ad 
Counter tent card
Flayer + dispenser
Banner+ poster + roll up
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BRAND:Axe BRAND OWNER :Unilever CATEGORY :Toiletries/ Cosmetics REGION :Brazil DATE;Apr 2008 - Aug 2008 Dark Temptation was a new weapon for... -
Launch TVC Magazine teaser Magazine reveler In-mall sampling Category identifier Shelf talker Pharmacy tent card -
and simple advertising campaign by Dutch agency N=5 for Fitness First. (Though you have to wonder - how much reality is too much reality?)
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